Book Club Review: The 1 page Marketing Plan
Vic Taylor 
The second book in our Six Figure Niche Book Club was The 1-page Marketing Plan, by Allan Dib.
This is readable, whether you're delving into marketing for the first time or looking to refine your approach, we all know that marketing strategy advice can often feel overwhelming.
Allan Dib’s The 1-Page Marketing Plan stands out as a clear, practical guide designed to simplify the process and deliver results. As a marketer, bestselling author, and entrepreneur, Dib breaks down the complexity of marketing into a simple, actionable framework.
And yes, it really does fit on just one page!
So let's break down some of the topics we discussed about the book in Book Club.
Who Should Read It?
If you’re a small business owner, entrepreneur, or even a freelancer looking to grow your business, this book is a must-read. It’s particularly valuable if you’ve struggled with creating a cohesive marketing strategy or find traditional plans overly complicated (and boring to write!)
The Big Idea
At the heart of this book is a brilliantly simple tool: a one-page template divided into nine building blocks that help you craft your own marketing plan. It’s a downloadable resource, which means you can print it out and start using it immediately.
We agreed that the structure is intuitive, yet powerful, breaking your plan into three distinct phases: before purchase, during purchase, and after purchase. Each phase is packed with opportunities to sell, upsell, and cross-sell, all while maintaining exceptional customer service and delivering a standout experience.
Key Takeaways
1. Pricing That Works
One of the standout strategies Dib shares involves pricing—a topic every entrepreneur wrestles with. He highlights a compelling approach: offer a standard product at a baseline price, then create a premium version with double the value but price it at only 1.5 times the standard price.
It’s a no-brainer for customers to upgrade, and it’s a tactic that can elevate your average customer value and lifetime value significantly.
2. The Power of Staying Front of Mind
We really loved the story of the car salesman who sold 13,000 cars over his career. How did he do it? Not through aggressive tactics, but by staying in touch with customers and ensuring he was top-of-mind when it came time for their next purchase. It’s a simple yet profound lesson: consistent, thoughtful follow-up can work wonders!
3. Sell What They Want, Deliver What They Need
One of the book’s most resonant phrases is this: “Sell them what they want, but give them what they need.” It’s a powerful reminder to align all marketing messages with customer desires while ensuring your product or service addresses their underlying needs. This approach not only satisfies immediate wants but builds long-term trust and loyalty.
4. Knowledge Without Action Means Nothing
Another quote that hit home was Dib’s: “Knowing and not doing is the same as not knowing.” It’s a call to action for every entrepreneur who’s ever read a business book, taken notes, and then promptly done…nothing.
We love that Dib’s framework isn’t just about knowledge—it’s about execution.
Why This Book Stands Out
We loved that The One-Page Marketing Plan doesn’t overwhelm you with jargon or abstract theories. Instead, it’s an incredibly actionable guide designed to drive results. Whether you’re launching a new venture or optimising an existing one, this book gives you the tools to simplify and supercharge your marketing efforts.
Final Thoughts
The 1-Page Marketing Plan is more than just a book; it’s a mindset shift. By breaking marketing down into manageable steps and emphasising action over perfection, Dib empowers readers to create plans that don’t just sit on a shelf but drive real-world results.
As we are about to launch our own marketing book; Six Figure Niche, this reinforces the importance of presenting strategies that are not only actionable but also directly impactful for entrepreneurs seeking clarity and results nitty-gritty figures because it doesn’t really apply to my business.
You can order Allan Dib’s 1-Page Marketing Plan here on Amazon.
Make sure to order our upcoming Six Figure Niche book to secure your spot at the next exclusive Book Club meeting. Connect with like-minded people, share insights, and grow together.
