Member Spotlight: Kate Bateson - From PR to Purpose-Driven Content Strategy
Angela Venoya 
Meet Kate, founder of Content Create and a valued member of our Six Figure Niche community. Kate works with purpose-driven businesses, charities and marketing teams to help them create clear, strategic content that actually delivers results.
When Kate joined Six Figure Niche, she was looking for structure and clarity around how to grow her business without simply working more hours. Since then, she’s been refining her positioning, shifting towards more strategic work, and building a business model that supports sustainable growth while staying aligned with her values.
Let's hear Kate's Story:
After 20 years working in PR, Kate made the move into freelance life in 2018. What she was really looking for wasn’t just flexibility, it was meaning.
“I wanted to work with businesses I genuinely care about, the ones doing good things in the world.”
That’s still at the heart of what she does today.
Kate describes herself as a content partner, and creates done-for-you content, including blogs, case studies, website copy but the real value sits in the thinking behind it.
Before any words are written, she starts with the bigger questions:
- Who is this actually for?
- What’s the end objective?
From there, she helps clients decide the best route forward, whether that’s PR, SEO-led content, whitepapers or something else entirely.
As Kate puts it, creating content for the sake of it rarely gets results. Strategy always comes first.
Who Kate loves to work with:
Kate is drawn to people who care deeply about what they do.
That might be a charity, a purpose-led organisation, or a business innovating in its sector, what matters most is strong values and work that feels meaningful.
She supports people who are struggling with time and lack of clarity…
Time:
Marketing teams are under pressure. Budgets are tighter, teams are smaller, but expectations keep rising. Kate steps in to take the pressure off, giving marketers time and space to be proactive rather than chasing their tails.
Clarity:
Working on your own can feel isolating. Many of her clients come to her needing a sounding board, someone to help untangle ideas and turn them into a clear plan. Through strategic conversations and brainstorming, she talks through ideas and makes sense of them so there’s a clear way forward.
Why She Joined Six Figure Niche
When Kate joined Six Figure Niche, she was almost at capacity.
“I didn’t really have the time to take on more work but I still wanted to grow. I joined to work out how to do that.”
What surprised her most was the mix of people in the room: different sectors, different stages, all navigating growth in their own way.
She’s also found the structure hugely supportive.
“I have a tendency to try and do everything at once. Working through things step by step has really helped me prioritise.”
The community aspect has been a big part of Kate’s experience.
“There’s always someone there to keep you accountable, but it never feels heavy or overwhelming. It’s supportive and manageable, I expected that a community created by Vic would share her values."
What She’s Focusing on Now:
Right now, Kate is focusing on switching to do more strategic work rather than done for you content. As part of this, she’s developing her own content strategy.
She’s applying everything she teaches by developing her own content strategy along the way.
Current Offer:
Kate is currently booking Power Hours - a focused, high-impact session designed to bring clarity quickly.
£150 for 60 minutes, where you’ll cover:
- Your objectives and goals
- How content can support them
- Where to focus your efforts for the biggest impact
Perfect if you want direction without committing to a longer project.
Find out more about Kate's offers here.
Who This Is Perfect For
- Marketing Managers who need support to ensure they're heading in the right direction
- Freelancers who need a sounding board or someone to bounce ideas off
- Business owners who know content matters, but want to focus on what actually delivers value
Click here to book a session with Kate.
Her Advice for Anyone Considering Six Figure Niche
“If you’re short on time but want space to properly think about your business, Six Figure Niche gives you that, with accountability that feels encouraging, not overwhelming. Also It’s a great way to carve out time and headspace to develop your own business.”
Kate’s journey is just one example of how powerful it can be to have the right structure and community around you.
Six Figure Niche brings together business owners at different stages, all supported with strategy, accountability and space to grow, without overwhelm.
